Best of this Week: Amazing Spider-Man #38 (Legacy #839) – Nick Spencer, Iban Coello, Brian Reber and Joe Caramagna

I can read the headline now: Spider-Man vs. Fake News.

At least that’s what it seems like this next Spider-Man arc will be about as the titular hero has to deal with his “biggest supporter,” J. Jonah Jameson, and his new job as a clickbait hound in the age of modern online journalism. Who knows what hijinks will ensue?

This issue exemplified the kind of humor that Nick Spencer excels at: the hilarity of hypocrisy when it comes to some of Spider-Man’s supporting cast. This was best shown in Spencer’s hilarious Superior Foes of Spider-Man (2013) as Boomerang did everything in his power to create a new Sinister Six while selling them out at every turn and not learning from his actions as everyone in his sphere suffered the consequences of his betrayals. Spencer channels that same energy as Jameson has to face the fruits of his journalistic practices in the form of Norah Winters and the new Threats and Menaces blog office.

After Jonah launches into a (Boomer) rant about today’s journalists, calling them soft, self-obsessed and lacking the edge that made him what he is, Norah tells her team to sound off about the stories they’re working on. Without missing a beat and with faces of malice, thanks to Coello, they tout their intentionally misleading headlines.

Norah explains that in the age of the 24-hour news cycle, they need to get those clicks by any means necessary and that Jameson was the inspiration for this because of his past headlines calling Spider-Man a menace usually without real evidence. She expects villains to repost it to their audiences and heroes to quote it with malice, giving them more clicks.

Everyone likes to take the piss of millennial journalists and can often come off as cringy, but somehow Spencer, Iban Coello and Brian Reber manage to really capture the essence of modern open architecture office spaces filled with young kids and their kooky hair colors. Coello draws a really good shot of this with the addition of a space for video games, two bright green vending machines and tables full of people either on desktops without dividing walls or on personal laptops. Of course, all of this comes after Jonah is nearly hit by a douchebag riding an electric scooter.

Reber colors everything in contrast to Jameson who wears a professional brown suit. The office itself is brightly lit, all of the freelancers and employees are given brighter clothes with striking reds, pinks, blues and purples. Even the basic Threats and Menaces banner is a bright red, kinda signalling how bad this company might be. It’s really fun to see how out of his element Jonah is among these kids and how much more awful they are in comparison to him… aside from creating supervillains.

As all of this is going on, Spider-Man is robbing a bank. One can see how this might be a problem as Jonah is doing his best to defend Spider-Man to Winters who wants him to write a smearing headline about the crime. Coello and Reber introduce us to the act with an amazingly dynamic splash page of Spidey zipping into the sky carrying bags of cash. The webs are slung so hard that they blur, laser gun blasts almost fly off the pages with vibrant red and orange colors and Spider-Man’s posing makes him look like he’s avoiding danger with ease.

We get a sidestory with Silver Sable trying to regain her strength with the help of (former?) Spider-Man villain, Foreigner, as the two are now lovers. After helping her, Foreigner goes to a secret casino where the use of superpowers is encouraged and there’s betting on the battles between superheroes, villains and everything in between. Foreigner still maintains his supervillain connections, but he seems to be using it towards helping Sable.

Minor supervillain and assassin, Chance, has set up the robbery and casino in order to place bets on Spidey’s performance and potential property damage. Of course, he also rigs it so that surprise drones appear to make things harder. As things begin to get hectic, lo and behold we get the best shot in the entire book: J. Jonah Jameson riding in to save Spider-Man on an electric scooter.

Coello and Reber make Jonah look like an absolute mad lad as he rushes into danger without a second thought to save Spider-Man. Fiery explosions ring out behind him, his pose makes him look like he came straight out of a Tony Hawk game and Spider-Man is absolutely shocked at all of this. Legitimately, it’s a really badass panel and one that should go down as one of the best out of context shots in comic history. 

Spider-Man reacts as we would expect, chastising Jonah for putting himself in danger. Jonah retorts that he and Spider-Man were supposed to be a team after Jonah owned up to his some of his worst actions after a gang of supervillains confronted him and Spider-Man earlier in the series. Though he was supposed to keep it secret at the request of his sister, Teresa Parker, Spider-Man reveals to Jonah that the bank he robbed was a front for a criminal organization and that he needed to run because there were too many bad guys. As Jonah flees, he vows to Spider-Man that he’ll make his life easier one way or another.

Soon after, we get an amazing double page spread of Spider-Man taking down these nameless villains as Chance counts down. He thwips, kicks and smashes these clowns over the head with his signature Spidey style before Chance announces that the house wins after Spider-Man takes them all down.

As far as art showcasing goes, Coello, Reber and Joe Caramagna smash it out of the park here. The panels flow as the action moves between Spider-an acrobatic antics and Chance’s excited facial expressions. Colors are rich and switch between explosive oranges to dynamic blue skies. The lettering is truly amazing as every sound effect is emphasized and given proper placement for effect.

Spider-Man wins, but soon gets a call from Teresa, asking him if he knows what Top Secret means. He questions what’s going on and then sees the headline from J. Jonah Jameson exposing the plot and why Spider-Man is a hero for it, accompanied by Jonah raising his arms into the air with childlike excitement. This is gonna be a wacky adventure.

This book was a lot of fun and I’m glad Nick Spencer is writing it. He’s able to bring the funny and really works with his artists to give each issue and story its own identity. None of them feel exactly the same and that’s commendable.

With much thanks to Chip Zdarsky, Nick Spencer continues to build on the relationships established in the Spectacular Spider-Man series with Jameson doing his best to repay Peter for all the times he’s called him a menace after revealing his identity to his former biggest antagonist. At the same time, it’s nice that Peter’s also keeping in contact with his sister Teresa, a character that absolutely has a lot more going on that people might expect.

Iban Coello is an amazing artist and makes every page look so dynamic and fun, combined with Brian Reber’s coloring, this is an awesome looking Spider-Man book. Joe Caramagna as always does a stellar job by placing each balloon so that the dialogue is easy to follow without cluttering up the pages, emphasizing words to give every character a unique voice and placing sound effects so that one can almost hear the pages as they turn. I enjoyed all of this immensely.

If there’s any criticism I could level at this book, it would be the drawing out of the eventual conflict between Spider-Man and Kindred. I know Nick Spencer is playing the long game and he’s very good at it, making me anticipate it with every issue the creepy villain appears in, but there has to be substantial storytelling in the mean time. Hunted was an amazing story from start to finish, but the 2099 crossover left a lot to be desired.

In between, there hasn’t been much to rave about. Even the Absolute Carnage crossover and the Sinister Syndicate storyline have been on the lower levels of Spencer’s stories during his time on Spider-Man. Sure they were fun, but unlike the absolute hilarity that is the storyline with Boomerang, they feel a bit disjointed from the rest of the stellar story that Spencer is telling. I get a similar feeling from this issue despite how fun it was.

But don’t let my impatience stop you from buying this book